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Shop Hours: T,W,F 11:00 AM - 5:00 PM | TH 11:00 AM - 7:00 PM | SAT 10:00 AM - 2:00 PM

Writer's pictureHanna Nuss

Empowering Iowa: Local. to Uplift Creatives, Authors, and Communities

In the heart of Iowa, where the rolling fields meet tight-knit rural communities, Hanna Nuss felt a deep connection to the place she called home. As a mother and social entrepreneur, she had always been passionate about supporting her local community and empowering others to do the same.


Despite the talent in Iowa, Hanna felt the struggle firsthand that local businesses and creatives feel with getting the visibility and support they need to thrive. Many were unable to compete with larger brands, and their unique brands often went unnoticed outside their immediate circles. This challenge stifled economic growth and prevented local talents from reaching their full potential.


Hanna envisioned a solution that would showcase the incredible people with talent in Iowa and build a stronger sense of community and collaboration. She knew that by creating a platform that highlighted local talent, she could help small businesses grow and expand their reach, fostering a vibrant local economy.


To bring her vision to life, Hanna founded three initiatives: Local., Local. Pub. Co., and Local. Foundation.


  • Local: A gift shop that sources hyper-local products, Local serves as a hub for showcasing the best of Iowa’s creatives and entrepreneurs. By curating a diverse range of products and offering them to a wider audience, Local provides a much-needed platform for small businesses to gain visibility and success.


  • Local. Pub. Co.: This publishing company focuses on amplifying the voices of Iowa authors and connecting them to local talent. By offering a platform for self-publishing and collaboration, Local. Pub. Co. ensures that the stories and perspectives of Iowa residents are heard and celebrated.


  • Local. Foundation: Dedicated to empowering rural communities, Local. Foundation supports initiatives that help these communities rebuild themselves. By providing resources and opportunities, the foundation aims to preserve Iowa's unique heritage and foster sustainable rural growth.


Hanna calls on Iowa to support Local. by choosing to support all local businesses and invest in their community’s growth. She invites everyone to visit rural communities, explore the unique offerings, and experience the stories behind each business.


Through Local., Hanna has created a space where Iowa’s talents shine. Small businesses have seen their reach expand, fostering a renewed sense of pride and economic vitality. Local. not only celebrates the diverse talents of Iowa but also strengthens the community bonds that make the state special.


Local., is saving rural entrepreneurs from, missing out on opportunities to grow and share their talents. By supporting Local., you ensure that these small businesses have a chance to thrive and continue contributing to the rich tapestry of their rural communities.


Join the Movement

Join Hanna and the Local. team in their mission to uplift Iowa’s creatives and build a stronger community. Together, we can ensure that the heart of Iowa beats stronger than ever, preserving its heritage and fostering a bright future for generations to come.



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