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Shop Hours: T,W,F 11:00 AM - 5:00 PM | TH 11:00 AM - 7:00 PM | SAT 10:00 AM - 2:00 PM

Writer's pictureHanna Nuss

Building the Future: How Local. Supports Rural Entrepreneurs

In the heart of every thriving community, especially in rural areas, lies a network of passionate entrepreneurs eager to bring their ideas to life. At Local., we believe that these innovators are the key to revitalizing small towns and driving economic growth. That’s why we’ve made it our mission to create a space where rural entrepreneurs can test, build, and expand on their ideas. We see them not just as small business owners but as the next generation of brick-and-mortar establishments that will anchor and enrich our communities.


Why Rural Entrepreneurs Matter


Rural communities are often overlooked when it comes to business development. However, they are home to a wealth of untapped potential. Entrepreneurs in these areas face unique challenges—limited resources, smaller customer bases, and fewer networking opportunities. Yet, they also bring unique strengths to the table, such as deep community ties, a strong sense of purpose, and the drive to create something meaningful where it’s needed most.


Supporting rural entrepreneurs isn’t just about economic growth; it’s about preserving the character and heritage of small towns. These are the people who understand the needs of their neighbors, who see opportunities where others might see obstacles, and who are committed to making their communities better places to live.


Creating a Space for Growth


At Local., we’ve created an environment where entrepreneurs can do more than just dream—they can take action. Our space is designed to be a launchpad for new ideas, offering a supportive community, access to resources, and a platform to test their products and services in a real-world setting.


We understand that starting a business is risky, especially in rural areas. That’s why Local. is more than just a retail space; it’s a community hub where entrepreneurs can get feedback, refine their offerings, and build a customer base without the overwhelming costs of traditional brick-and-mortar ventures. By giving them a place to start small, we’re helping them grow their businesses sustainably, with the potential to expand into permanent locations when the time is right.


The Path to Brick-and-Mortar Success


We firmly believe that the entrepreneurs we support today will become the brick-and-mortar business owners of tomorrow. By nurturing their growth and providing them with the tools they need to succeed, we’re laying the groundwork for a vibrant local economy. These future business owners will not only contribute to the economic health of their towns but also help maintain the unique character and charm that makes rural communities so special.


The journey from idea to established business is challenging, but with the right support, it’s entirely possible. Local. is here to be that support, offering guidance, resources, and a community of like-minded individuals who believe in the power of local entrepreneurship.


Investing in the Future


Supporting rural entrepreneurs isn’t just a nice thing to do—it’s vital for the future of our communities. At Local., we’re proud to be part of this movement, helping to ensure that the next generation of business owners has the opportunity to thrive. We invite you to join us in this mission, whether by shopping local, investing in community projects, or simply spreading the word about the importance of supporting rural entrepreneurs.


Together, we can build a brighter future, one business at a time.




Local. Founder Hanna Nuss in the first shop location in Denver, Iowa.

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