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Embracing the Power of Local.: A Journey from Pop-Up to Brick-and-Mortar

When I first embarked on the journey to grow the concept of Local., I encountered skepticism at every turn. From pop-up t-shirt sales to the idea of establishing a rural brick-and-mortar gift shop, people were quick to point out the risks, the lack of scalability, and even deemed it pointless. Yet, amidst the chorus of doubts, not one person stopped to ask about my goal.


My goal wasn't just to build a profitable venture; it was deeper than that. It was about making a meaningful difference in my community. It was about fostering growth by prioritizing people over profit. It was about creating a space where local talent could thrive and where customers could feel a genuine connection to the people and products they purchased.


Despite the discouragement, I pressed on, fueled by my conviction and passion for supporting grassroots growth. And let me tell you, the journey wasn't easy. There were obstacles, setbacks, and moments of self-doubt. But through it all, I held firm to my vision and continued to forge ahead.


Looking back, I realize now that the guidance to not invest in a business I felt called to create was misguided. By following my heart and staying true to my purpose, Local. became more than just a business—it became a movement.

Our humble beginnings as a pop-up evolved into something far greater than I could have ever imagined coming to life so quickly. Local. inspired a wave of community growth and heart-centered work. We became a beacon of hope for aspiring entrepreneurs and changemakers, proving that when we put people first and support one another, incredible things can happen.


One of the most powerful lessons I've learned on this journey is the importance of connection. When we're connected to those who are taking risks and pursuing their passions, we're more likely to do the same. Local. isn't just about selling products; it's about building relationships, fostering collaboration, and empowering others to chase their dreams.



So, to anyone out there with a dream that others may deem impractical or unattainable, I urge you to stay true to yourself. Trust your instincts, follow your heart, and never underestimate the power of local. Together, we can create a world where purpose-driven businesses thrive, and communities flourish.




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